‘Fantastic product’: Regional drive vital for tourism says new boss

FRESH START: Orange Region Tourism's new general manager Caddie Marshall at the group's offices at the railway station. Photo: DAVID FITZSIMONS 1127dfcaddie2

FRESH START: Orange Region Tourism's new general manager Caddie Marshall at the group's offices at the railway station. Photo: DAVID FITZSIMONS 1127dfcaddie2

Canowindra will be well represented on a new regional tourism body with the announcement this week that Orange’s new tourism boss will be Canowindra’s Caddie Marshall.

After the announcement of her appointment this week Ms Marshall said the area will attract more tourists if it successfully promotes the whole region.

Ms Marshall joined Orange Region Tourism [ORT] as general manager on Monday ahead of it officially coming into operation on January 1.

She said Orange should be seen as the gateway to other areas in the region.

“We have a fantastic product here,” she said.

ORT will provide tourism promotion for the Orange, Cabonne and Blayney council areas with representatives of all three councils on the inaugural board.

Ms Marshall said Orange’s food and wine industries were attractive to tourists and she wanted to broaden the appeal of the area.

“We’ve got some cracking country pubs in the region.

“It is about providing for people who come here and can see cherries hanging in the trees, apples hanging in the trees.

“Food and wine is one of the things people are thinking of when they go on holidays.”

She said the grey nomad market was particularly keen on seeing history and heritage as part of their visit.

Ms Marshall said that existed in Orange and in nearby villages including Millthorpe and Yeoval.

She said from the first day she wanted to build partnerships throughout the region.

“We need to work as a united market,” she said.

Ms Marshall said most people were happy to travel for about two and a half hours to visit.

She said attracting tourists to the region might also involve promotions with other tourism bodies in the Central West and Western areas of NSW.

“Firstly we have to focus on us,” she said.

“But long term it might involve partnering with the likes of Bathurst and Dubbo.”

Ms Marshall said she came from a “strong retail background” but had been involved in tourism through the Discovery Parks group of tourist accommodation parks from 2007.

She set up a marketing agency Adloyalty in Canowindra whose work included the Discover the Riches promotional campaign for Cabonne council.

It also set up the Parkes Sparkles Christmas campaign for Parkes.

Ms Marshall also became president of the Canowindra Business Chamber.

She said she had resigned from her role with Adloyalty but would continue as a shareholder.