Selling Canowindra to new visitors

Tourists around the state will be able to see what Canowindra has to offer them thanks to the launch of the new Cowra and Canowindra Escape Planner.

The planner was launched on June 20, by Chair of Cowra Tourism, Ray Walsh, and Mayor of Cowra Council, Bill West.

Mr West said it was pleasing to see the community come together in a such a unique way.

"Its great to be promoting the tourism of Cowra, Canowindra and the region," he said.

"I know from my involvement around the region of the high regard Cowra Tourism is held and the work they are doing to attract people to Cowra. It is not just about beds and people passing through, it is about selling our community in a positive way.

"Getting people into Cowra, shopping in Cowra, having a cup of coffee in Cowra and maybe looking at the real estate guide or the town's industry.

"As a region we play a very significant role as we should and will hopefully continue to do so and this guide extols the virtues of the broader benefits of tourism to the region," he said.

Mr Walsh agreed, saying everyone should take pride in the new Cowra and Canowindra Escape Planner.

"The brochure goes right throughout the state and sometimes interstate in various visitor centers and I notice wherever I go, you've only got to stand in the visitor's center a little while and you see people want to be able to see, feel and hold something that tells them what is happening in that area," he said.

"In the last five years, the profile of Cowra tourism had gone ahead greatly. We've got a greater recognition of our history in the area and a greater recognition of the fact that it doesn't matter what the weather is like the area always looks beautiful.

"We are very fortunate to have the climate and the farm land available in this area it helps make it a beautifully attractive area.

"This is one of the factors that sees people come into the the visitor's center and eventually end up settling here," he said.

Cowra Tourism Events and Marketing Officer Kurt Overzet was given special recognition for the work he did in writing the editorial for the planner. Mr Overzet said it was a unique opportunity to take on.

"It was the first time I had taken on a project of this size before, so it was a little bit intimidating," he said.

"There was a lot to live up to, people really enjoyed the old guide, there's going to be a lot of eyes over it and a lot of people who are really invested in it.

"We wanted to reflect all the attractions in the best light possible that was really a big task," he said.

More than 50,000 copies of the Cowra and Canowindra Escape Planner will be distributed across the country.