'We had to do something', Kinsela hay heads to South Coast

As the devastating fires raged on the South Coast, Martin and Helen Kinsela felt they needed to do something to help.

So the couple decided to donate their time, truck and fuel to cart $14,000 of hay to the Bega Valley area.

"We know a lot of people in that area, friends and clients," Helen said.

"We felt as human beings with friends in the area we had to do something."

"One family managed to save a lot of stuff but were without feed for animals so we thought we'd do something to say 'we are thinking of you'. This was something tangible that was going to have immediate benefit and give them hope to keep their animals fed, the ones that survived," she said.

She said the families who received hay were trying to put their lives back together.

"Marty... said it was a war zone, things that you thought you recognised made you think 'where am I now?'," she said.

"All the families were overwhelmed and very grateful, they said 'we haven't got time to grieve, we have things to do ... we'll catch up on ourselves at some point'."

Helen said she was amazed with the response.

"The worst of times often brings out the best in people and gives you a bit of hope for humanity," she said.

"We're over halfway towards the cost of that load of hay just through those donations, it's quite mind blowing how well supported its been."

If you would like to help, you can donate directly to their account:

Kinsela Agriculture & Belubula Valley Hay, Suncorp Bank, BSB: 484-799, Account number: 604857534. Please include your full name, 'HAY' as the reference and your email address.