Australia's new vaccine ad campaign teases dancing, dining and haircuts at the end of lockdown in a bid for everyone to get double-dosed.
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The 30-second video, titled "First Things First", has been making the rounds on social media since it was launched by the Australian Government last week.
The video begins with a man carrying some beers to his friends at the pub, followed by a family gathered around a table for dinner and a boy getting a haircut at the barber.
A woman is then shown at a spin class in the gym while a group of girlfriends are laughing on a road trip.
Lastly, a grandmother is seen meeting her grandchild for the first time.
"What will you do first? Dance? Feast? Chop the mop? Go nowhere? Go somewhere? Or say hello?" the voiceover said. "Before we can do the thing we want to do, there's something we all need to do first - book your COVID vaccination."
A second version of the advertisement for parts of the country not in lockdown is largely similar but focuses on vaccination to "keep doing the things we love".
Health Minister Greg Hunt said the new ad campaign "particularly speaks to a younger age group".
"The campaign has two key themes, to speak to those who have been living in areas of lockdown and are looking forward to our first tastes of freedom again, and to those who are already enjoying the things we love to get vaccinated in order to keep them without the risk of lockdowns," Mr Hunt said in a press release.
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The tone of the "First Things First" campaign is quite hopeful and a marked change from some of Australia's previous vaccination campaigns.
A macabre vaccination advertisement urging Australians to "not be complacent" was released by the Federal Government in July.
The 30-second clip depicted a woman with a "severe COVID-19 illness" as she struggled to breathe on a ventilator. It faded to black with a stark warning to Australians.
"COVID-19 can affect anyone. Stay home. Get tested. Book your vaccination," the warning read.
The advertisement was not received well online and drew comparisons to more light-hearted campaigns from New Zealand, the UK, Canada and Singapore.
Australia is expected to reach 70 per cent double-dose vaccination by October 27 and 80 per cent by November 11.
Shivé Prema
I am a video journalist and host of the Newcastle Herald TikTok account! I spend most of my days filming and editing videos but also like to write articles as well. I'm new to Newcastle, so I like to spend my spare time exploring this city and its many beaches.
I am a video journalist and host of the Newcastle Herald TikTok account! I spend most of my days filming and editing videos but also like to write articles as well. I'm new to Newcastle, so I like to spend my spare time exploring this city and its many beaches.
