The Canowindra economy can expect a $120,000 boost from the 20 balloon teams attending the 2022 Canowindra Balloon Challenge.
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Canowindra Challenge Incorporated vice president Adam Barrow says analysis of past events reveals teams spend around $6000 in the town during the week long event.
"We did a quick bit of analysis and the average spend by a balloon team coming to the event is around $6,000," Mr Barrow said.
"They're coming to town, paying for their own accommodation, meals, they all drink, they're paying for their gas, plus their fuel to get here."
Mr Barrow said the spend of the balloonists should be considered in terms of the financial gain they receive.
"There's nothing in it for the balloonists, they just come to hang out with their friends," he said.
"No international balloonists will attend this year due to COVID, it's just so hard at the moment," he said.
The spend by the balloons is expected to be complimented significantly this year by those attending the balloon glow and also the EnLIVEn music festival where ticket holders will be issued with RFID tags which can be used for purchases at the festival and in Canowindra businesses.
They will be encouraged to shop in Gaskill Street with buses running from the EnLIVEn venue back into Gaskill Street.
Buses will transport music festival goers from Cowra, Parkes, Forbes and Orange arrive at the festival site at 1pm, two hours before performances start.
"We're hoping they get on the bus and spend money in the main street," Challenge treasurer Kim McKenzie said.
"We want them to come down to the town and spend money down the street," she said.
"Let's be honest, this is a money making venture for us to set up and run this event again into the future," Mr Barrow said.
"Maybe we'll run a music event twice a year, who knows what happens in the future. But it is also aimed at making money in the town.
Maybe we'll run a music event twice a year, who knows what happens in the future. But it is also aimed at making money in the town
- Adam Barrow, Balloon Festival
"This is targeted outside Canowindra, it's not targeted to Canowindra, if you live here go, absolutely, we don't want to take money out of the town, we're trying to bring money into the town.
"It's going to be really busy in town, that's what we want. It's going to be bad but it's going to put money into the town for the rest of the year," Mr Barrow said.